In a world that seems to have gone mad, much like millions thought during the world wars, it is often difficult to be happy. I mean really happy for an extended period of time; like for an entire summer. As I thought about all of the fighting, the political posturing, the violence, the poor and the refugees, the over-worked, ill and depressed, I wondered how many folk are truly happy. Without answering my own question, I decided to share a bit of nostalgia which resonated with me. For a moment, set aside all that hinders and relax as I share the following. Idyllic? Of course it is. Anyway, try to enjoy the moment.
I bought this advertisement about a year ago at a garage sale for fifty cents. I thought it represented a snapshot of Americana during a more blissful-although imperfect-time. As you will note, this ad was meant to appeal to the white, middle class segment of the population at the time…1963 to be exact. The sixties was a decade of immense change in America. The younger generation wanted to separate themselves from their parent’s generation-and they did in many subtle, and sublime ways. Inequality among color and gender was brought to the forefront on a daily basis. Without boring you with the facts, I simply want to share a happy moment. The following lyrics were sung quite successfully by Nate King Cole, a black entertainer with a most beautiful voice. I urge you to YouTube his rendition of this song. BTW, he recorded it in 1963-the same year as this car ad!
Roll out those lazy, hazy, crazy days of summer; those days of soda and pretzels and beer. Roll out those lazy, hazy, crazy days of summer; dust off the sun and moon and sing a song of cheer.
Just fill your basket full of sandwiches and weenies; then lock the house up, now you’re set. And, on the beech you’ll see the girls in their bikinis; as cute as ever but they never get ’em wet.
Roll out those lazy, hazy, crazy days of summer; those days of soda and pretzels and beer. Roll out those lazy, hazy, crazy days of summer; dust off the sun and the moon and sing a song of cheer.
Don’t hafta tell a girl and fella about a drive-in; or some romantic moon it seems. Right from the moment that those lovers start arrivin’; you’ll see more kissin’ in the cars than on the screen.
Roll out those lazy, hazy, crazy days of summer; those days of soda and pretzels and beer. Roll out those lazy, hazy, crazy days of summer; you’ll wish that summer could always be here.
You’ll wish that summer could always be here; you’ll wish that summer could always be here.
The summer of 1963 was okay but things changed after JFK’s assassination in November of that year. America never really recovered from that.
My friend, I couldn’t agree more. Nostalgia, like all things, has its place. JFK gave America hope for a better tomorrow.
A far cry from what we are offered today.